Welcome to our Pure Power Trading family

Together, we're creating a brighter future in the world of energy commodities.

Matthew Bird

Head of Trading & Co-Founder

Meet our Head of Trading

Matthew Bird is a dynamic leader in the energy trading industry, currently driving trading activities at Pure Power Trading ApS. He specializes in recruiting, training, and managing top talent, having built an award-winning trading team of five highly sought-after traders in the UK market.

With extensive experience in senior positions at PeakGen Power, Engie UK, and Habitat Energy, Matthew is renowned for his expertise in GB short-term power markets and optimizing over 5GW of diverse generation assets, including CCGTs, offshore wind farms, pumped storage facilities, battery storage systems, and reciprocating engines.

Matthew also excels in gas storage optimization and has developed market-leading forecasts and algorithms active on the UK power exchange, solidifying his reputation as an industry expert. His expertise will help Pure Power Trading achieve its ambitious targets.

Where Energy

Commodities Meet 

the Future of

Trading

Our Strategic Approach

Pure Power Trading excels in trading power commodities in the European and UK short-term markets, focusing on intraday and day-ahead trades. Our experienced team has a proven track record in power trading, talent management, and optimization of generation assets like CCGTs, offshore wind farms, pumped storage, battery systems, and reciprocating engines. We also specialize in gas storage optimization and have developed profitable forecasts and algorithms for the UK power exchange. Our approach is strategic and analytical, leveraging deep market insight.

We care about work environment

We are passionate individuals who prioritize our employees’ motivation. At Pure Power Trading, we believe a happy workforce is key to success. We foster an environment where employees thrive, leading to better results and a positive experience for you.

Our informal tone reflects our belief that professionalism can be engaging. When you trade with us, you’ll meet real people with real personalities, passion, humor, and kindness.

Become a part of a great team

Our employees are vital to our success. We empower our team to impact their routines and work processes, believing that when people feel heard, they thrive.

Whether you’re a trading pro or new to energy commodities, Pure Power Trading is for you. Trading here is about relationships, trust, fun, and profits.

Together, we’re creating a brighter future in energy commodities.

Do you prefer warm or chilly weather? We got you covered

We believe in providing our employees with the flexibility to work from multiple locations around the world, which results in happier employees. 

We have two locations: one in Aarhus, a charming city situated in the central region of Denmark, celebrated for its vibrant culture and historical significance, and another in Marbella, a bustling coastal city in Spain, famous for its stunning Mediterranean beaches and energetic ambiance.

Therefore, we have two locations: one in Aalborg, a picturesque city nestled in the northern region of Denmark, known for its rich history and cultural heritage, and another in Marbella, a vibrant coastal city in Spain, renowned for its beautiful Mediterranean beaches and lively atmosphere.

Do you prefer warm or chilly weather? We got you covered

We believe in providing our employees with the flexibility to work from multiple locations around the world, which results in happier employees. 

We have two locations: one in Aarhus, a charming city situated in the central region of Denmark, celebrated for its vibrant culture and historical significance, and another in Marbella, a bustling coastal city in Spain, famous for its stunning Mediterranean beaches and energetic ambiance.

Our Office Location

A positive work environment for everyone.

At Pure Power Trading ApS, we embrace diversity and value each team member’s unique contributions. We’re an inclusive and supportive community where everyone is welcomed just as they are. Our work culture is all about having a winning mindset, striving hard to achieve our goals. At the same time, we always prioritize the well-being and happiness of our employees. We celebrate all successes together as a team because we believe our collective triumphs strengthen our collaboration and drive toward future achievements.

Our board members

Johnny Hansen

Chairman of the Board & Co-founder

Nicolai Juul Michigan

Chief Operating Officer / Power Trader & Co-founder

Birgit Lind Nielsen

Head of Compliance / Power Trader & Co-founder

Matthew Bird

CEO Pure Power Consulting S.L. / Head of Trading & Co-founder

Rasmus Hollænder

Chief Executive Officer & Co-founder

Our principles

At our workplace, we build our culture on three core values: respect, well-being, and trust. These values create a positive and supportive environment where everyone feels valued and motivated. Read on to learn how we implement these values in our daily work.

01

Respect

Respect is a core value at our workplace. We foster an environment where everyone feels valued, treating each other with kindness, empathy, and dignity daily.

02

Work environment

We prioritize a positive work environment focused on our employees. It’s about more than just results; it’s about creating a space where everyone thrives and feels valued.

03

Trust

Trust is essential for our success. We build a safe, respectful, and valued environment, forming a strong foundation for our teams and the company.

Join the ride of an exciting journey

At Pure Power Trading, we’re on a journey that goes beyond profits. We involve everyone to thrive and contribute to something significant. We believe in sharing our success and reaching the pinnacle together.

Our vision is to thrive and grow while enjoying the journey. We aim to create a workplace where everyone feels successful and sees their contributions towards our shared goals. We value all forms of talent and aspire to be the world’s most sought-after workplace. Our focus is not just on trading energy but also on fostering a dynamic work culture that empowers individuals to reach their full potential.

We aim for a global presence, enabling our team to trade across time zones. As our employee, you’ll have exciting opportunities to work from our offices worldwide, offering a variety of office views.

Are you our next trader?

Let's connect and discuss our journey together

Are you ready to work independently, contribute to the growth of an organization, and help create a work culture that reflects your vision? If you’re enthusiastic, innovative, and ready to make a significant impact, we want to hear from you!

Join us in Marbella or Aarhus and let’s make trading history together. Apply now and be a part of something truly extraordinary.

A positive work environment for everyone.